DataVision AI
Analytics & Consulting
Legal Documentation

Privacy Policy

Last Updated: February 18, 2026
Effective Date: February 18, 2026

This Privacy Policy describes how DataVision AI collects, uses, stores, and protects personal information when you visit our website, use our services, or interact with our business. Your privacy is important to us, and we are committed to transparency and compliance with Canadian privacy legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Cookie Categories

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are divided into three categories, each serving specific purposes with different consent requirements.

1. Essential Cookies

Purpose: Essential cookies are necessary for core site functionality, security, session management, and remembering your cookie consent preferences. These cookies enable basic features such as page navigation, secure login, form submission protection, and preference storage.

Examples: session_id, csrf_token, cookie_consent_status, language_preference

Consent Required: No. Essential cookies are activated automatically because they are strictly necessary for the website to function properly. Without these cookies, services you have requested cannot be provided.

Retention: Session duration for temporary cookies, or up to 12 months for preference storage cookies.

2. Analytics Cookies

Purpose: Analytics cookies help us understand how visitors interact with our website by collecting and reporting information about usage patterns, traffic sources, device types, and user behavior. This data allows us to measure site performance, identify technical issues, and improve user experience.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner or preferences panel.

Retention: Up to 14 months from the date of last activity.

3. Marketing / Advertising Cookies

Purpose: Marketing cookies enable remarketing, personalized ad delivery, conversion tracking, and audience building across advertising platforms. These cookies allow us to show relevant advertisements to previous visitors on other websites, apps, and platforms they use, and to measure the effectiveness of our advertising campaigns.

Consent Required: Yes. Marketing and advertising cookies are activated only after you explicitly accept them through the cookie consent banner. You may withdraw consent at any time through the cookie preferences panel.

Retention: Up to 540 days (18 months), which is the default retention period for Google Ads conversion tracking.

Marketing Cookies: Detailed Disclosures

When you consent to marketing cookies, the following practices and technologies are activated. We provide full transparency about how advertising partners use your data.

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These cookies enable ad platforms to recognize your browser across different websites and deliver advertisements tailored to your interests and browsing behavior.

Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners collect data about your activity on our website and combine it with data from other sources to create audience segments for targeted advertising. Partner platforms operate as independent data controllers subject to their own privacy policies.

Remarketing Services

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, mobile apps, or platforms you visit, including social media networks, search engines, news sites, and video platforms. Remarketing allows us to show relevant messages to users who have already demonstrated interest in our services. You may opt out of remarketing at any time through the advertising preference links provided in this policy.

YouTube and Display Network

Advertisements from DataVision AI may appear across Google services including YouTube, Gmail, and the Google Display Network. The Google Display Network consists of millions of websites, videos, and apps where ads can appear. When you interact with these ads or visit our website, Google may collect information about your device, browsing activity, and ad interactions to optimize ad delivery and measure campaign performance.

Tracking Technologies in Use

We use the following tracking technologies on this website to support our advertising and analytics programs:

  • Cookies: Small text files stored on your device by your browser (first-party and third-party)
  • Tracking Pixels: Invisible images embedded in web pages and emails that send information when loaded (Google Ads tag / gtag.js, Meta Pixel)
  • Device Identifiers: Information about your device including browser fingerprint, operating system, screen resolution, and IP address
  • Conversion Event Tags: Code snippets that record specific actions such as form submissions, button clicks, purchases, and page visits

Advertising Measurement and Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, phone calls, or purchases. This allows us to measure campaign effectiveness, calculate return on investment, and allocate advertising budget appropriately. Conversion data may be shared with Google Ads and Meta to optimize ad delivery and improve targeting accuracy. Conversion tracking uses cookies, pixels, and unique identifiers to link ad clicks to subsequent website actions. Data is aggregated and anonymized wherever possible.

Technologies and Platforms Active on This Site

The following advertising and analytics technologies are active on this website when you provide consent:

  • Google Ads (gtag.js / Google Tag Manager): Conversion tracking, remarketing, and campaign measurement
  • Google Analytics 4: Website traffic analysis, user behavior tracking, and demographic insights
  • Google Remarketing Tag: Audience list creation for display advertising across the Google Display Network
  • Meta Pixel (Facebook / Instagram): Conversion tracking, custom audience creation, and ad optimization for Meta platforms

Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following resources:

Please note that opting out of personalized advertising does not remove advertisements entirely. You will continue to see non-personalized advertisements based on contextual factors such as the content of the webpage you are viewing.

Cookie Preference Management

You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link in the website footer or by accessing the cookie consent panel that appears when you first visit the site. The preferences panel allows you to accept or reject each category of cookies independently. Essential cookies cannot be disabled because they are required for the website to function. You may also clear cookies through your browser settings, although this will reset your preferences and may affect site functionality.

Consent Requirements

Cookie Consent Banner

When you first visit our website, a cookie consent banner appears offering you three choices:

  • Accept All Cookies: Activates essential, analytics, and marketing cookies
  • Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain disabled
  • Manage Preferences: Opens a detailed panel where you can independently enable or disable analytics and marketing cookies

The banner does not block content or require interaction before accessing the website. You may dismiss the banner by clicking outside it or by scrolling. If you dismiss the banner without making a choice, only essential cookies will be activated, and the banner will reappear on future visits until you make an explicit selection.

The banner includes a direct link to this Privacy Policy where you can learn more about each cookie category and our data practices.

Explicit Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. This consent covers:

  • Collection of usage data through Google Analytics 4
  • Tracking of conversion events and website interactions
  • Creation of remarketing audiences for ad targeting
  • Delivery of personalized advertisements across third-party platforms
  • Sharing of anonymized behavioral data with advertising partners

You may withdraw consent at any time through the cookie preferences panel accessible from the website footer. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid. After withdrawal, marketing and analytics cookies will be deactivated, and no new data will be collected for those purposes.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). We do not use pre-ticked boxes, implied consent, or cookie walls that block access to content.

Consent is recorded with a timestamp and stored in your browser's local storage for up to 12 months. We maintain audit logs of consent interactions that may be reviewed upon request by supervisory authorities or data subjects exercising their GDPR rights.

Withdrawal of Consent

You may withdraw consent at any time through the following methods:

  • Click "Manage cookie preferences" in the website footer and adjust your settings
  • Click the cookie settings icon that appears in the bottom-right corner of the page
  • Clear cookies via your browser settings (this will reset all preferences)

Withdrawal takes effect immediately. After withdrawal, we will stop collecting new data for the purposes you have rejected, but we may retain previously collected data as permitted by law for legitimate business purposes such as fraud prevention, security, and compliance with legal obligations.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. The data shared is limited to what is necessary for ad targeting, conversion tracking, and performance analysis. We do not sell personal data to any third party.

Google LLC

Data Categories Shared:

  • Cookie identifiers and device IDs
  • Conversion events (form submissions, button clicks, page visits)
  • Anonymized behavioral data (pages viewed, time on site, referral source)
  • Remarketing lists (anonymized audience segments)
  • IP address (truncated for privacy protection)

Purpose: Ad delivery, conversion measurement, remarketing, and campaign optimization across Google Ads, YouTube, Gmail, and the Google Display Network.

Google Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

Data Categories Shared:

  • Meta Pixel events (PageView, Lead, Contact, ViewContent)
  • Conversion data (form submissions, contact requests)
  • Custom audiences (hashed email addresses for matching)
  • Device and browser information

Purpose: Ad targeting, conversion tracking, custom audience creation, and campaign measurement on Facebook and Instagram.

Meta Data Policy: https://www.facebook.com/privacy/policy

Important: We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses approved by the European Commission where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly and to configure their privacy settings within Google and Meta accounts to control how their data is used for advertising purposes.

Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or express interest in our services, we collect the information you provide to respond to your inquiry and fulfill your request.

Data Collected

Lead forms and contact requests typically collect the following information:

  • Full name
  • Email address
  • Phone number
  • Company name and job title (optional)
  • Message or inquiry details
  • Timestamp and referral source

Legal Basis for Processing

The legal basis for processing contact form data is consent (GDPR Article 6.1.a) when you voluntarily submit the form, and performance of a contract (GDPR Article 6.1.b) where a service relationship exists or is being established. By submitting a form, you consent to our use of your data for the purposes stated at the time of collection.

Data Retention

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law, ongoing business relationship, or legitimate business purpose such as contract enforcement or dispute resolution. After the retention period, data is securely deleted or anonymized.

Your Rights

You may exercise the following rights regarding your contact form data:

  • Request deletion of your data at any time by contacting us
  • Request a copy of the data we hold about you
  • Correct inaccurate or incomplete information
  • Withdraw consent for future communications

Transparency Notice

A link to this Privacy Policy appears adjacent to every submission button on this site. The link text reads: "By submitting this form, you agree to our Privacy Policy." Submitting a form constitutes acknowledgment of this policy and consent to the processing described herein.

Google Services and Advertising

This website uses multiple Google services for analytics, advertising, and tag management. Each service is described below with its specific purpose, data collection practices, and retention policies.

Google Analytics 4

Purpose: Collects anonymized usage data, device information, and behavioral signals to help us understand how visitors use our website. This data informs decisions about content, design, and functionality improvements.

Data Collected: Page views, session duration, bounce rate, referral source, device type, browser, operating system, screen resolution, geographic location (city-level), anonymized IP address, and user interactions (clicks, scrolls, form interactions).

Privacy Features: IP anonymization is enabled to remove the last octet of IP addresses before storage. User IDs are pseudonymized and not linked to personally identifiable information.

Data Retention: Set to 14 months. After this period, user-level and event-level data is automatically deleted from Google Analytics servers.

Opt-Out: Users may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Purpose: Records when a user completes a defined action (form submission, phone call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance and optimizing ad spend.

Data Collected: Conversion event type, conversion value, timestamp, ad click ID, device type, and referral parameters.

Data Retention: Up to 540 days (Google Ads default). Conversion data is used to calculate return on ad spend and inform bidding strategies.

Google Remarketing

Purpose: Allows us to show ads to previous visitors across Google's network, including YouTube, Gmail, and millions of websites in the Google Display Network.

Audience Creation: Remarketing lists are created based on pages visited, time on site, and actions taken. Lists are not created from sensitive data categories including health information, financial status, religion, sexual orientation, or political affiliation.

Opt-Out: Users may opt out of Google remarketing by visiting Google Ads Settings: https://adssettings.google.com

Google Tag Manager

Purpose: Deploys tracking tags on our behalf without requiring code changes to the website. Google Tag Manager acts as a container for other tags such as Google Analytics, Google Ads, and third-party tracking scripts.

Data Collection: Google Tag Manager itself does not collect personal data. It triggers other tags that may collect data as described in their respective sections.

Google Advertising Products Policy: All Google advertising products used on this website are governed by Google's policies: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to deliver personalized ads to users who have visited our website.

Meta Pixel Data Collection

The Meta Pixel may record the following information:

  • Page views and time spent on site
  • Specific conversion events such as form submissions, button clicks, and purchases
  • Device information including browser type, operating system, and screen resolution
  • Referral source and URL parameters
  • Custom audience membership for retargeting purposes

Prohibited Data Collection

We do not use the Meta Pixel to collect sensitive personal data as defined by Meta's policies. We do not target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies. Audience segments are created based solely on website behavior and expressed interest in our services.

Data Controller Relationship

Meta Platforms, Inc. acts as an independent data controller for data collected via its Pixel and processed within its own platform. Meta processes this data according to its Data Policy and may use it for its own purposes including ad delivery optimization, audience insights, and product development. We are a separate data controller for the data we collect through our website and share with Meta.

Meta Data Policy: https://www.facebook.com/privacy/policy

Managing Meta Ad Preferences

To manage your ad preferences on Meta platforms, including opting out of personalized ads, visit: https://www.facebook.com/adpreferences/

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services without appropriate licensing, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. We do not engage in deceptive practices, bait-and-switch tactics, or content cloaking.

Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source. All claims made in advertisements are substantiated by content on this website. Pricing, availability, and service descriptions are current and accurate at the time of publication.

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. Our services are designed for business professionals, enterprises, and adults seeking consulting and analytics solutions. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly upon notification. Parents or guardians who believe we have received data from a minor should contact us immediately at the address provided in this policy.

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These countries may not offer the same level of data protection as your home country.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data transferred outside the EEA. Standard Contractual Clauses are legally binding agreements between data exporters and importers that ensure compliance with EU data protection standards.

A copy of the applicable Standard Contractual Clauses can be requested by contacting us directly at the email address provided at the end of this policy. We will provide the documentation within 30 days of your request.

Your Rights Under GDPR

If you are located in the European Economic Area or the United Kingdom, you have specific rights under the General Data Protection Regulation (GDPR) and UK GDPR. These rights give you control over your personal data and how it is processed.

Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you. This includes information about the purposes of processing, categories of data, recipients of data, retention periods, and the source of the data if not collected directly from you.

Right to Rectification (Article 16)

You have the right to correct inaccurate or incomplete personal data. If you believe information we hold is incorrect, you may request that we update or complete it.

Right to Erasure (Article 17)

Also known as the "right to be forgotten," you may request deletion of your personal data in certain circumstances including when the data is no longer necessary, consent is withdrawn, or the processing is unlawful.

Right to Restriction of Processing (Article 18)

You have the right to limit how we process your data in certain situations, such as when you contest the accuracy of the data or object to processing.

Right to Data Portability (Article 20)

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller without hindrance.

Right to Object (Article 21)

You have the right to object to processing based on legitimate interest or for direct marketing purposes. Upon receiving an objection, we will cease processing unless we demonstrate compelling legitimate grounds that override your interests.

Right to Withdraw Consent (Article 7.3)

Where processing is based on consent, you have the right to revoke consent at any time without penalty. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid.

How to Exercise Your Rights

To exercise any of the rights listed above, please email us at [email protected] with the subject line "GDPR Rights Request." Include your full name, contact information, and a clear description of the right you wish to exercise.

We will respond to your request within 30 days. In complex cases, we may extend the response period by an additional 60 days and will notify you of the extension and reasons for delay.

Right to Lodge a Complaint: You also have the right to lodge a complaint with your local supervisory authority if you believe our processing of your personal data violates the GDPR.

What Data We Collect

We collect various types of data to operate our website, provide services, analyze usage, and deliver personalized advertising. Below is a comprehensive list of all data categories we collect.

Personal Identifiers

  • Full name
  • Email address
  • Phone number
  • Company name and job title

Device Information

  • Browser type and version
  • Device type and operating system
  • Screen resolution
  • IP address (anonymized)

Cookies and Identifiers

  • Session cookies
  • Google Analytics cookies
  • Google Ads cookies
  • Meta Pixel identifiers

Usage Data

  • Pages visited
  • Time on site
  • Click paths and navigation flow
  • Referral source

Form Submission Content

  • Contact form messages
  • Consultation requests
  • Service inquiries
  • Timestamp and submission metadata

Conversion Events

  • Form submissions
  • Button clicks
  • Phone calls initiated
  • Page-specific conversions

Legal Basis for Processing

Under GDPR Article 6, all processing of personal data must have a lawful basis. Below is the legal basis for each category of data processing activity on this website.

Contact Form Data

Legal Basis: Consent (Article 6.1.a) and Contract Performance (Article 6.1.b)

When you submit a contact form, you provide explicit consent to our use of your data to respond to your inquiry. Where a service relationship exists or is being established, processing is also based on contract performance.

Analytics Data

Legal Basis: Consent (Article 6.1.a)

Analytics cookies and data collection through Google Analytics 4 are activated only after you provide explicit consent through the cookie banner.

Marketing and Remarketing Data

Legal Basis: Consent (Article 6.1.a)

Marketing cookies, remarketing pixels, and advertising tracking are activated only after you provide explicit consent through the cookie banner.

Security and Fraud Prevention

Legal Basis: Legitimate Interest (Article 6.1.f)

We process certain data such as IP addresses and server logs for security monitoring, fraud prevention, and protection against malicious activity. This processing is based on our legitimate interest in maintaining a secure website environment.

Data Retention Periods

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. Below are the specific retention periods for each data category.

Contact Form Submissions

2 years

Form submission data is retained for up to 2 years from the date of submission to allow for follow-up communications, service delivery, and business relationship management.

Analytics Data (Google Analytics 4)

14 months

Usage data collected through Google Analytics 4 is automatically deleted after 14 months from the date of last activity.

Marketing Cookies (Google Ads)

540 days

Google Ads conversion tracking and remarketing cookies are retained for up to 540 days (18 months), which is the default retention period for Google Ads campaigns.

Email Communications

Relationship + 1 year

Email correspondence is retained for the duration of the business relationship plus 1 year after the relationship ends, or until you request deletion.

Server Logs

90 days

Server logs containing IP addresses, access timestamps, and request metadata are retained for 90 days for security monitoring and troubleshooting purposes.

Cookie Consent Records

3 years

Records of cookie consent (including timestamps and consent choices) are retained for 3 years to comply with audit requirements and demonstrate GDPR compliance.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Material changes will be communicated through a prominent notice on our homepage at least 14 days before the updated policy takes effect.

The "Last Updated" date at the top of this policy indicates when the most recent changes were made. We encourage you to review this policy periodically to stay informed about how we protect your data.

Continued use of the website after changes take effect constitutes acceptance of the revised policy. If you do not agree with the changes, you should discontinue use of the website and withdraw consent through the cookie preferences panel.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact our Data Protection Officer, please reach out using the information below:

DataVision AI
350 Bay Street, Suite 800
Toronto, ON M5H 2S6
Canada